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Swiss-made – a controlled label

The Swiss-made label, highlighting the Swiss provenance of a watchmaker, is a guarantee of quality and precision. It is based on criteria defined by law. At present, a federal ordinance sets the conditions for this world-renowned label.

In the near future, the ordinance regulating the use of the Swiss name for watches will include a new definition of the Swiss watch. The main change brought about by the reinforcement project is to specify a criterion of minimum value for the watch and not only the movement. Thus, to carry the ‘Swiss-made’ stamp, a watch will have to meet the requirement of 60% minimum Swiss value.

Definition of the Swiss-made label according to the law regulating the use of the name "Swiss" for watches (of 23 December 1971, State of 1 July 1995).

Art. 1 Definition of the Swiss watch 

A watch is considered "Swiss" if

  • Its movement is Swiss
  • Its movement is cased in Switzerland
  • Its manufacturer carries out the final tests in Switzerland and 
  • At least 60% of production costs are generated in Switzerland.

Art. 2 Definition of a Swiss movement

A watch is considered "Swiss" if:

  • It was assembled in Switzerland
  • It was tested by the manufacturer in Switzerland
  • At least 60% of production costs are generated in Switzerland, and
  • At least 50% by value of all components is Swiss-made, excluding the cost of assembly.